How to choose and to participate in overseas exhibitions

Many exhibitors in the overseas exhibition, often through difficult, costly, but with little success. The reason, of course, there are products, packaging, price, advertising and sales network and other aspects of the problem, but, the exhibition can not reach the expected goals, but mostly for the implementation of the organization of the exhibition. For example, prior to the exhibition and market survey not weeks, and improper selection of incorrect configuration exhibition, exhibits, or transport of exhibits caused significant damage and so on. In short, the lack of accumulation in the basic knowledge and experience in overseas exhibition practice. Therefore, this chapter will introduce the basic knowledge of how domestic enterprises in overseas exhibitions.
 
From the exhibition classification can be seen, although the name fairs or exhibitions, but the big difference: the theme of the exhibition, consisting of different participants, exhibitors, visitors a different composition, and regional development in the domestic market situation is different, the target market is different, which requires the enterprise to choose the one to achieve his goal of the exhibition on display. If you sell a product specifically for the distribution agent, I'm afraid in the professional exhibition the most appropriate; if you want to launch the Sheng of the city image of the product, in a country so, to participate in the Expo and unique a pavilion will have greater effect; if you designed to test some new products, can be rented a small booth in the exhibition, traders and products to bring experts in face-to-face contact, there will be harvested. Remember one thing is to participate in the exhibition, not publicity to the public, but as a tangible product transaction, therefore, the choice of the exhibition as a target market to find the same product caution.
 
To participate in a national area of exhibition and decisions, then, it should also pay attention to what Australian international trade development center the insightful advice: determine 1 exhibited before business objectives. Why do need to find whether exhibition marketable market and new customer want to introduce new products and offer new services whether to select agents or distributors to do joint ventures are interested or through the exhibition to the research and development of Chang 2 exhibitors must choose and study of 3 established exhibitors merchandise sales, often carefully. You know, foreign customers are concerned about the latest product or the best quality. It should not be displayed obsolete products.
 
4 well the preparation work before the exhibition.
 
5 knowing all the specific requirements of the exhibition. Want to know all the rules of the exhibition, exhibition, service projects and the required formalities.
 
6 shall designate themselves familiar with the situation can attend the meeting. Exhibitors should understand the company sales. If the exhibition products is related to technology and equipment, it shall designate skilled engineers to explain the related technical problems.
 
7 the time arrangement must be comfortable. Should be arriving early to ensure that the booth in order, good condition, after the exhibition exhibits good. After the exhibition, have time to fully listen to the views of.
 
8 should the business and a good balance between up etiquette. To be equipped with sufficient personnel for booth.
 
9 pay attention to advertising. Before the show and extension should do some publicity in the attractive business journals and newspapers.
 
10 understand the local customs. Be familiar with local holidays before the exhibition market, seasonal and consumption habits.
 
11 select the ideal agent.
 
12 send the product samples.
 
13 to offer all the products price, mainly CIF price. Of course, FOB price and CIF price in international trade are important, but in general, the FOB price less. To confirm delivery.
 
14 to provide services for foreign customers.
 
15 to mark the product metric specifications. The international general metric. So, before the show, metric data should be prepared to product specifications.
 
16 across the language barrier. The best participants to learn a foreign language.