Exhibition marketing strategy and the secret

 The secret of success

1 don't sit. Sitting in the booth during the exhibition, the impression is: you don't want to be disturbed.
2 don't read a book. You usually only two to three seconds to get someone's attention, attract him to stop. If you look in the newspaper or magazine, will not cause people to pay attention to.
3 don't eat and drink in the exhibition. That would be sloppy and vulgar, be indifferent to, but you eat potential customers will not bother you.
4 don't call. Each one more minute phone call with potential customers, will be less about a minute.
5 don't see people can send data. This rude approach may be a hate, and costly, especially when you do not want to because of the high cost of information lost in the crowd. How does the high value of the information to the potential customer's hand? Send him.
6 don't talk with other booth people. If you don't want to let visitors stopped at your booth, they will naturally go away. See you in to talk to others, they will not come to disturb you. As little as possible and the companion or adjacent booth staff to talk. You should look for potential customers to talk about, but not with your friends.
7 don't judge people by outward appearance. The only exhibition to focus on instrumentation is exhibitors staff, customers will be according to their own will to casual wear, such as jeans, sweaters, pants, what are. All, don't customers of casual wear is low to see people.
8 do not cluster. If you talk about together with two or more partners or other than a potential customer, that is the cluster. In the visitors, to a group of strangers was empty in the heart. To create a warm, open, attractive atmosphere in your booth.
9 passion. As the saying goes, enthusiastic, will become a warm, and vice versa. If you are a pair of impatience, you will become impatient, and annoying. Ebullience carry all before one, very appealing. Be enthusiastic to promote their own business and products. To a visitor, you represent your business. Your words and deeds and the expression will have a great effect on the visitors know your business.
10 to use the potential customer name. People love others shouted his name. Try to remember the names of potential customers, often mentioned in conversation, let him feel important. Bold, looking directly at the visitors chest brand, read out his name. Have to read the name and asked. If it is a very unusual name, perhaps your relationship with potential customers the most successful knock asked brick.
11 shall designate special persons to receive media. The media may to your booth to find news, must arrange for your business and media contacts, so that we can ensure that the enterprise's own propaganda has always been consistent caliber. If each participating staff can talk to the press, then you are in trouble, because no matter how you on staff training in, can not be unified caliber.
12 to wear brand-name. In the show, you definitely don't want to let visitors do not call out your name. If you will be famous worn on the left chest, you can make this kind of mistakes. Should the badge on the right side of the body near the face of such places, shook hands with the people, your name will be more close to each other.